Using the Competitiveness Assessment Worksheet, you will be able to assess Porter's 5 Forces, your company's main strengths and weaknesses in relation to its main competitor, as well as assess market opportunities and threats. Customer segmentation will allow you to target more profitable sectors. Graphical assessments and analysis of results allow you to make informed decisions based on facts and data, rather than just feelings or experience.
 With this spreadsheet, your company will be able to materialize what was once just an idea. Through 5 steps, you evaluate your company's main strengths, compare your organization with other competitors, assess market opportunities and threats, and the ideal customer segment. When you finish it, you will have a much greater understanding of your level of competitiveness. The printable report summarizes your business.
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 Strengthen your company's competitiveness in just 5 steps:

 1. Fill in YOUR COMPANY'S details: Answer the questions designed to assess your company's positioning in relation to Porter's 5 forces: Rivalry between competitors, Bargaining power of customers, Bargaining power of suppliers, Threat of new entrants and Threat of substitute products.

 2. Fill in YOUR COMPETITOR'S details: Answer the questions designed to assess your main competitor's positioning in relation to Porter's 5 forces: Rivalry between competitors, Bargaining power of customers, Bargaining power of suppliers, Threat of new entrants and Threat of substitute products.

 3. Evaluate the GRAPHIC results: Visually analyze the points where your company is stronger and weaker in relation to your main competitor.

 4. Evaluate the competitiveness ANALYSIS: This tab assesses the level of competitiveness of your company. This is done by comparing your company's data with that of your main competitor. We suggest some actions to be taken to make you more competitive.
 5. Print the Report: The final report presents the consolidated results and main graphs of your business. Although it is a summary, its presentation is essential for you and your partners to have clarity about the competitiveness of your company. And don't forget: "The competitiveness assessment must be reviewed periodically!"
 Note: The above product should be considered only as a complement in the execution of activities. It does not exempt the user from adequate monitoring by a qualified professional in the area, in order to obtain greater reliability in the execution of the task.